Ultima actualización: 22 julio 2011

BDSM & advertising: pleasure in pain

From Peine pur joie to Pleasure in pain
This was the argument of a press ad for the Altoids mints.
Obviously, it means that people will enjoy Altoids pills because they are strong, in parallel with BDSM, as suggested by the image of this vintage amusing Mistress
altoids pleasure in pain

The spanish version of the same ad was Duele, pero al final gusta (It hurts, but at last it’s pleasant)
altoids anuncio duele pero gusta

Somebody, at Altoids, likes our theme. Watch, for example, another Altoids commercial (Altoids sours challenge)

 
A blind test. A man tastes an unmarked  pill and says it’s OK, but remains unconvinced.  Then it tests the Altoids sour and he swallows the pill at the same time that the strict hostess slaps he with her gloved hand. Then the guy says meekly: I like it a lot.
WhipMaster

 

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